Reuters moves into taxi screens
Reuters' rolling LED display system in Canary Wharf is perhaps one of the best known examples of LED signage in the UK.
The multi-line programmable display screen provides business people with breaking news and financial information while on the go.
However, the news agency is now branching out into a different format of news provision, Media Daily News reports.
Financial news will soon be available on backseat screens in 4,500 taxi cabs in New York, with 1,000 more planned for later this year.
According to Christopher Burtt, Reuters' global signage product manager, the new technology will give people access to the "business and financial news Reuters is constantly breaking around the world and around the clock."
Reuters content will be scrolled across the top of the screens, which are operated by New York station WABC.
Friday, 15th February 2008
