LED screen breaks South African records
South African shoppers will soon be aware of the country's largest and highest resolution outdoor digital advertising screen.
The 40-metre LED display is set to be erected at the country's busiest shopping destination, Sandton City, Bizcommunity.com reports.
With 4.4 trillion colours, the screen promises to offer television and advertising with quality brightness and contrast levels even in full sunshine.
Advantages of this type of electronic display board are wide-ranging as they allow advertisers to reach consumers who may be driving, or walking past, in a unique way.
The screens can display animation as well as news and weather information, providing the ability to communicate special offers, promotions and pricing quickly and efficiently.
Polycomp manufactures a wide range of LED video boards for a vast array of advertising needs.
Thursday, 24th January 2008
